The Hype! way

Compromise in marketing is always a bad idea. Let Hype! figure out what will
work best for you. Here's how we do that:

The background to the story

Your business – goals, objectives, people, products

Key brand characteristics

Market and brand performance

Competitive analysis

Previous activity

Review available research

Getting the story right at the outset

Understanding the project at hand

What are the goals and objectives?

What are we wanting to achieve?

What is the challenge we have to solve?

Who are we talking to?

Budget

Plotting the story

The Hype! thinking

Challenging the brief

How we will achieve the desired results

Strategy and media planning

Building the story

Developing the concepts

Creative platform and themes

Key messages and ideas

A critical look at the story

Testing

Does it answer the brief?

Does it work?

Polish if necessary

Telling the story

Implementing the strategy

Creative development

Writing

Project management

Fulfilment